IP Geolocation vs IP Intelligence: What Marketers Should Know
Ever wondered who’s really visiting your website? Most marketers check an IP lookup tool and stop at IP geolocation. That tells you the visitor’s city or country — helpful, but not enough. If you want to know who’s genuinely on your site, how they’re…
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What Can an IP Address Really Tell You About a Visitor?
Every time someone visits your website, they leave a little digital footprint. One of the most overlooked clues? Their IP address. It’s not magic—it won’t reveal a visitor’s name or email—but it can tell you a lot about where they’re coming from, what…
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Detect and Block Fraudulent Traffic on Your Website
Let’s Be Honest—Not All Traffic Is Good Traffic Have you ever run your first Google Ads campaign, watched the clicks pour in, and heard your boss say, ‘Look at all this traffic!’—only to realize later that conversions were zero and half of…
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How Email Verification for Fraud Prevention Saves Businesses from Fake Accounts and Chargebacks
Let’s Be Honest: Fake Emails Are Everywhere If you run anything online—an app, a store, even a simple newsletter—you’ve seen fake emails slip in. “[email protected].” Or worse, some disposable inbox that works just long enough to grab your free trial…
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What Is Email Verification and Why Your Business Needs It
Let’s be honest — most email lists are messier than we care to admit. Maybe you’ve seen it yourself: you build a decent-sized list, run a campaign, and suddenly bounce rates go up, open rates drop, and nothing lands in the inbox. You’re left wondering…
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